Buyers lose sleep too

As you prepare to market your privately owned company, you’ve probably looked back with a bit of pride as you’ve worked to build your empire, whether large or small. No wonder. You should be proud. But don’t let pride cloud your judgment about how much your business is worth or how attractive it is to the buyer. Put yourself in his or her shoes for a minute. This excerpt from my book, How to Sell Your Privately Owned Company, A Basic Guide for Independent Business Owners, Baby Boomer’s Edition, helps You the Seller get into the mind of the Prospective Buyer:

Even if they’ve done it before, and even if they’ve come prepared, buyers spend time mulling over possibilities and replaying conversations and scenarios when they are at the brink of making a deal. While you’re tossing and turning in your bed or in your head, your buyer is probably going through the same type of mental aerobics, trying to find solid answers to his concerns.

Perhaps he is wondering …

• Can I really afford to buy this business?

• Where am I going to come up with the money to do this?

• Am I paying too much?

• Is this business really what it’s cracked up to be?

Copyright © MMIX by ERV Productions Inc. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a data base or retrieval system, without prior written permission of the publisher.

Eric R. Voth has been a successful business owner and seller since the 1970s. Among other enterprises, he is currently owner of ERV Productions Inc., and author of How to Sell Your Privately Owned Company.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: