Making your company irresistible

You know the investment mantra: Buy low, sell high.   The same rule applies to the biggest investment a small-business owner is likely to make: his or her own business.

In investments on the stock market, chance plays a big part in how your investments go. No time has that been more evident than in the latter part of this decade, particularly in 2007 and 2008, when stock values plummeted.
As a business owner, you don’t want to leave the value of your company to chance. And you don’t have to.

financeMy white paper, “How to Increase the Value of Your Company: Benchmarking and Rules of Thumb to Prepare Your Company for a Profitable Sale,” explains how to maximize the value of your privately owned company by implementing a level of professionalism that will make it attractive to potential buyers who will see a thriving, well-run company poised for continued prosperity. They’ll see a winner.

It adheres to the same rules and principals you’ll find in my book, How to Sell Your Privately Owned Business, with additional focus on preparing your business and getting it in top working order before you offer it for sale.

It all starts with six ideas to implement professionalism, and finishes with a set of “rules of thumb” for public relations. In between you’ll find solid advice on implementing accounting procedures, operations and human resources policies. Those are all real-world issues that a growing company will encounter and which can produce unwelcome surprises if you’re not prepared.

These guidelines are applicable to the success of any business, but they are especially  crucial to selling your company for top dollar.
I’ll have more information about this paper in coming weeks.

Eric R. Voth is a serial entrepreneur, a private investor, consultant, and writer. He is author of How to Sell Your Privately Owned Company, a Basic Guide for Independent Business Owners, Baby Boomer’s Edition. Eric and his colleagues help a business Seller prepare and groom his or her company prior to offering it for sale or merger – then guide the owner through the actual process. He became involved in this field as a result of merging his own company in 1993.


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